A Startling Tutorial About the New Facebook Pixel

The Facebook pixel combines the power of the conversion pixel and the Custom Audience pixel into a single pixel. You can now use the Facebook pixel to measure, optimize and build audiences for your ad campaigns, and no longer need to implement the conversion pixel and Custom Audience pixel.

 

facebool pixel

 

 

Let’s Start!

Go to https://www.facebook.com/ads/manager with your favorite browser:

facebook ads manager

Click Tools, then select Pixels:

 

facebook pixels

 

Click Actions, then select View Pixel Code:

 

view pixel code

 

This is your Facebook Pixel Code, which you will copy and paste in between the <head> and </head> in your website code. The pixel will track visits to every page of your website.

 

facebook pixel code

You can also add events to track specific actions. Copy the code for the event you want to track, and paste it after the pixel code on the web pages where you want to track the action. Keep in mind standard event codes are case-sensitive.

facebook event code

 

Let’s say you want to track purchases on your website.

First copy your Facebook Pixel Code in a notepad:

notepad pixel

 

Then put your cursor after fbq(‘track’, “PageView”);

 

facebook pixel 1

 

Press Enter Twice, It should like this:

facebook pixel 2

Copy the Event code for Purchase here:

 

facebook pixel 3

Paste in your Facebook Pixel Code:

facebook pixel 4

 

That’s it, you can now paste your Facebook Pixel code on your Web Page you want to track for purchases!

 

 

just do it

 

 

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