Pages are an important destination for people on Facebook,Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.
Facebook provides 7 calls-to-action you can use on your button. They include:
Here’s what the Call-to-Action button looks like on your page (Facebook provides stats in the sidebar for how many people click the button:
For your call to action button, you must direct your fans to a sharp landing page like this :